Thirty-one cent ice cream: the ploy to make us all fat

What is the crazy motivation behind Baskin Robbin's 31 cent ice cream day? They know that we lard-loving Americans crave the comfort of a cold, creamy chunk of sweetened dairy. We can't resist the allure, even on the chilliest of days, when it only costs the change we found hiding in the gummy recesses of our car seats or couch cushions. Clinging to our pennies, nickels, dimes, and maybe even an occasional quarter covered in old pop or gum, people waltz into Baskin Robbin's by the dozens. Taking a few minutes to mull over their 31 or so flavor options -will it be jamocha almond fudge, rasberry sherbert, or chocolate chip cookie dough?- the customer will slide into line to wait their turn to hand the cashier their grimy 31 cents. In return, said customer will recieve a sweet or rich ball of creamy or chunky goodness. Complete with a delicious styrophome cake cone or a crunchy sugar cone. The rest of the day for this customer, you would think, would be nice as their attitude would be significantally happier due to this cheap dessert. But instead many of these helpless people are pursuaded to buy more ice cream, mainly because of the sheer low price. If you didn't buy more it would be like not taking free ice cream... because 31 cents these days seems almost free. Especially when you can find it in places, like your couch cushions and back yards, where you didn't even know you had money. And no one can turn down free ice cream! So the customer gets sucked into an endless cycle of ice cream buying that never ends. And before the day is over Baskin Robbin's has made a ridiculous amount of money off of you and you have gained ten pounds.
I'm glad I have a fiance that tells me I don't need things just because they are cheap and I don't need more than I want, or this would be the story of my day.